Comments on: Revenue model of Google, Amazon.com and eBay http://ecommercesite.wordpress.com/2008/06/12/identify-and-compare-the-revenue-model-for-google-amazoncom-and-ebay/ Evolving With the World of E-Commerce Thu, 26 Feb 2009 15:14:20 +0000 http://wordpress.com/ hourly 1 By: Stop Wasting Money with Adwords http://ecommercesite.wordpress.com/2008/06/12/identify-and-compare-the-revenue-model-for-google-amazoncom-and-ebay/#comment-44 Stop Wasting Money with Adwords Sat, 15 Nov 2008 20:55:37 +0000 http://ecommercesite.wordpress.com/?p=26#comment-44 PPC means that you only pay when people click on your advertisement and it is easy to control costs. >> Indeed not only the cost matters, I always more careful with the conversion rate and the list of keywords used to launch my campaigns. You can still be making profit with a high cost if the conversion rate is also high. In such circumstances, paying $1 a click is profitable. PPC means that you only pay when people click on your advertisement and it is easy to control costs.
>> Indeed not only the cost matters, I always more careful with the conversion rate and the list of keywords used to launch my campaigns.

You can still be making profit with a high cost if the conversion rate is also high. In such circumstances, paying $1 a click is profitable.

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